LET CAMINO DEL PEREZOSO GUIDE YOU
CAMINO DEL PEREZOSO
Service Design
3 Weeks | Oct 2020 | Copenhagen Institute of Interaction Design
IxD Award 2021
Engaging category shortlisted
Role: Design Research, Workshop Facilitation, Ideation, Prototyping, Illustrations, Concept Animation Video
Tool: Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro
Team: Julian Jimsa, Sammy Creegar, Nina Shenoy
Advisor: Anna Domb, Andrea Mignolo
DESING OPPORTUNITY
San Jose is a capital of Costa Rica, a city full of culture and nature.
Even though San Jose has a lot to offer, unfortunately the
city is currently seen as a bridge for tourists between natural
attractions across the country; and not a destination.
How might San Jose become synonymous with the Costa Rican
identity of regenerative tourism into the city while retaining its
cultural and historical heritage?
WHAT IS CAMINO DEL PEREZOSO (SLOTH PATH)?
Camino del Perezoso is a sustainable certification standard that
connects museums, gastronomical hubs, small businesses and
nature all together into a connected network of paths across
the city for people to explore. It’s a way to highlight the sustainable
businesses and attractions within the city, that focus on social,
economic, and environmental developments.
The Sloth Passport includes a map with all of our partners and attractions of the city, providing people the most complete and sustainable guide of San Jose. When they visit these locations, they’ll receive a stamp in return. We have designed a variety of recommended routes for them to explore, each encompassing a combination of culture, art, nature and gastronomical experiences. People can combine and decide their own path and pace. The Green Street Award is presented to the most clean and green streets of the city, encouraging businesses and citizens to work together as a community to clean and beautify their area. One street at a time, transforming San Jose as a role model for green cities across the world.
The Sloth Passport includes a map with all of our partners and attractions of the city, providing people the most complete and sustainable guide of San Jose. When they visit these locations, they’ll receive a stamp in return. We have designed a variety of recommended routes for them to explore, each encompassing a combination of culture, art, nature and gastronomical experiences. People can combine and decide their own path and pace. The Green Street Award is presented to the most clean and green streets of the city, encouraging businesses and citizens to work together as a community to clean and beautify their area. One street at a time, transforming San Jose as a role model for green cities across the world.
People can either start at a Camino kiosk or any certified sustainable business partners with a sloth sticker.
At the Camino Kiosk, people can acquire the Sloth Passport to begin your journey through our recommended routes.
INSPIRE PEOPLE TO EXPERIENCE TH CULTURAL AND HISTORICAL ASPECTS OF COSTA RICA IN THE MOST SUSTAINABLE WAY
Camino del Perezoso was our attempt to make the city's offerings more visible and attractive in order to promote the tourism in San Jose for sustainable development. We believe that the city can develop sustainably over time and create a positive impact with efforts of both the local communities and tourists.
RESEARCH PROCESS
Our design process included 5 online in-depth interviews and 2 online co-creation workshops (Miro) with two urban planning experts from San Jose, two foreign tourists, and two locals who don't travel much to downtown San Jose.
In-depth interview with locals, experts and foreign tourists
KEY INSIGHTS
✨ EXPECTATION
There's no clear offering enticing tourists to the city, which sets people up for either a pleasant surprise or a much greater disappointment.
“I didn't know much about San Jose”.
"Too bad there was only 1 day in San Jose".
🌳 GREEN IDENTITY
When people visit San Jose they often feel disassociated from the country's identity of sustainability and nature which pushes them to spend less time in the area.
"Green the city" is the mission we should be working on for the city”.
When people visit San Jose they often feel disassociated from the country's identity of sustainability and nature which pushes them to spend less time in the area.
"Green the city" is the mission we should be working on for the city”.
🏗 INFRASTRUCTRE
Due to the current infrastructure, there are restrictions on how people traverse the city, limiting their relationship to the city.
“People stay in car and just pass through it”.
“Going to San Jose does not happen naturally to people”.
Due to the current infrastructure, there are restrictions on how people traverse the city, limiting their relationship to the city.
“People stay in car and just pass through it”.
“Going to San Jose does not happen naturally to people”.
IDEATION
Based on our research, we found that San José is often overlooked by international visitors, that it lacks the natural charm of Costa Rica, and that the current infrastructure is such that people drive through the city without ever seeing the center of the city. The team conducted several brainstorming sessions based on these insights. We had a series of conversations about how to make the city attractive and inviting to walk around, and how design can lead to that. We hoped that design would encourage many stakeholders in the city work together to achieve the same goal of development of San José.
CO-CREATION WORKSHOP
In addition, we were able to co-create with an urban planner and NGOs who introduce San José to tourists, and hear their insights on how people move through the city, San José's history, and the development of urban planning. In cooperation with them, we developed a concept for a regenerative travel industry while San José advances more sustainably.
