Let Camino del Perezoso guide you





Service Design

3 Weeks | Oct 2020 | Copenhagen Institute of Interaction Design


My role: Service Design, Design Research (including writing a discussion guide), Workshop Facilitation, Synthesizing, Ideation, Rapid Prototyping, Concept Development, Concept Video

Tool: Adobe Illustrator, Adobe After Effects

Team: Julian Jimsa, Sammy Creegar, Nina Shenoy
Project details: Reimagine tourism for the future which is more resilient and life-centered while simultaneously expanding the economic growth of Costa Rica

Advisor: Anna Domb, Andrea Mignolo










Design Opportunity


San Jose is a capital of Costa Rica, a city full of culture and nature. Even though San Jose has a lot to offer, unfortunately the city is currently seen as a bridge for tourists between natural attractions across the country; and not a destination. 

How might San Jose become synonymous with the Costa Rican identity of regenerative tourism into the city while retaining its cultural and historical heritage?







What is Camino del Perezoso?

It is a sustainable certification standard that connects museums, gastronomical hubs, small businesses and nature all together into a connected network of paths across the city for you to explore. It’s a way to highlight the sustainable businesses and attractions within the city, that focus on social, economic, and environmental developments.



You can either start at a Camino kiosk or any certified sustainable business partners with a sloth sticker.




Here you can acquire the Sloth Passport to begin your journey through our recommended routes.



The passports include a map with all of our partners and attractions of the city, providing you the most complete and sustainable guide of San Jose. When you visit these locations, you’ll receive a stamp in return.





We have designed a variety of recommended routes for you to explore, each encompassing a combination of culture, art, nature and gastronomical experiences. You can combine and decide your own path and pace.

The Green Street Award is presented to the most clean and green streets of the city, encouraging businesses and citizens to work together as a community to clean and beautify their area. One street at a time, transforming San Jose as a role model for green cities across the world.









Inspire people to experience the cultural and historical aspects of Costa Rica in the most sustainable way.


Camino Del Perezoso was our attempt to make the city's offerings more visible and attractive in order to promote the tourism in San Jose for sustainable development. We believe that the city can develop sustainably over time and create a positive impact with efforts of both the local communities and tourists.






Research Process


Our design process included 5 online in-depth interviews and 2 online co-creation workshops (Miro) with two urban planning experts from San Jose, two foreign tourists, and two locals who don't travel much to downtown San Jose. 




In-depth interview with a local
Expert interview



User Journey Map

In-depth interview with a foreign tourist



Co-creation Workshop





Key Insights



✨


Expectation

🌳


Green Identity

🏗


Infrastructure




There's no clear offering enticing tourists to the city, which sets people up for either a pleasant surprise or a much greater disappointment.
When people visit San Jose they often feel disassociated from the country's identity of sustainability and nature which pushes them to spend less time in the area.
Due to the current infrastructure, there are restrictions on how people traverse the city, limiting their relationship to the city.


“I didn't know much about San Jose”.

"Too bad there was only 1 day in San Jose".
"Green the city" is the mission we should be working on for the city”.
“People stay in car and just pass through it”.
“Going to San Jose does not happen naturally to people”.






Ideation



Concept Development